This is 
why we 

Look around. Our planet is precious, 
we need to take care of it.

We are mountain lovers, and we develop products for mountain lovers. And our goal is to do this responsibly. But this mission doesn’t just belong to us.

Buy consciously

Take care of your product

Enjoy the mountains


Buy consciously

We take care to ensure the health and wellbeing of everyone around our products.


This includes working conditions in the factories, the wellbeing of the local communities in which we work and live and the impact we have on nature, including animals and the mountains. Buy from brands who are open and transparent about their work. Brands you trust.

Beyond the “made in” label

Made in Bangladesh

Just looking at the “made in” label is not enough. The country of production does not define the quality of products. Instead, it is the type of supplier, the way they work and the relationship we have with them that matters. Get informed and ask about our high quality standards.

our commitment

Change comes when people come first

38% of our production is in Europe

The remaining 62% is in Asia, the Middle East, Africa, and South America.

Question what is inside your product

Go beyond. What’s inside your product? Have you asked yourself how it’s been made and what materials have been used?

our commitment

the right 

We respect all living beings when making our products. Wool and down are the materials with animal origin that we use the most, and we take special care to ensure that the sheep, ducks and geese are treated ethically.

Rent or borrow

If you don’t go to the mountains often, you might not need to buy new products for your excursion. Rent the equipment you need or borrow from a friend!

our commitment


Some of our shops offer a rental service for technical mountain equipment and our most specialized retailers offer product testing before your purchase. Talk to our staff to get tips and advice to make your purchase 100% worth it!


Take care of your product

Society’s biggest sustainability challenge right now is overconsumption.

what’s your

Going from the traditional “take, make and dispose” thinking to a circular business model is the best way to reduce the environmental impact of our industry.

Extend your product

PFCs are a type of chemical used to make products resistant to water and stains. Unfortunately, they’ve been linked to negative health effects in humans and wildlife. We are eliminating and replacing these substances with alternatives (PFC-free) that are kinder to the environment.

keep using

Stay dry

Time and use can reduce your garment’s ability to repel water. Also, PFC-Free treatments are kinder to the environment, but their functionality may not last as long.
When your jacket or shoes are no longer keeping the water out, reapply a spray-on or wash-in water repellency treatment and keep using them!

When doing

Keep the temperature down

The lower the temperature, the less your clothes get damaged and fewer fibers are released into the water. 30°is just fine!

Fill it up

More microfibers are released when the machine is at half-load.

Use liquid detergent

Liquid detergent instead of powder. And avoid high pH detergents.

Let your clothes drip-dry

Drying machines cause large amounts of microfiber release and are huge energy consumers!

Simply wash less

Wash your clothes and home textiles only when really necessary.

our commitment


Microfibers are tiny textile fragments and they can be released into the environment. All fabrics shed microfibers, but microfibers from polyester and nylon are our main focus.

Be creative!

Don't throw
away your worn
recycle them

Use your imagination and give your used products a new purpose. Or look for recycling possibilities and take-back programs close to home.

our commitment

& Upcycling

Some of our products are made from recycled fibers, this is why it‘s important for you to recycle your old clothes! We’re also creating products from production leftovers, reusing materials that would have otherwise gone to waste.

Repair your

Everyone deserves a second chance! If your product breaks, don’t throw it away.

drag it!

Our brands offer repairs and favorable product warranty services.
Register your product online and find out more.

Go out into the mountains

We love spending time in the mountains. This makes us feel particularly responsible of protecting nature.

Leave nature

Go outside and enjoy the mountains, but leave no trace! Enjoy the sounds of nature and leave bugs and flowers as you find them.

Protect our

Leave your car at home

Take your bike, go by foot or take public transportation. If none of these options work, opt for car-pooling with your friends.

Keep it simple

Travel close to home. Take your water bottle with you and fill it up with pure, fresh alpine water.

Clean up

Take a bag and some gloves with you on your hike in case you find rubbish along the path.


A mission we all believe in

We revise and update our strategy constantly.

      every day      

Sustainability is not some distant goal, but a mindset, reflected in our immediate daily actions and choices.It’s about how every one of us chooses to do things. Every day.
Today you can tell us if we are going in the right direction.

Our sustainability

Environmental responsibility

Sustainable product design

Waste & water management

Air emissions & pollution

Packaging & transportation

Economic governance

open and clear communication

customer service

market competitiveness

Product responsibility

animal welfare

product quality & durability

R&D and innovation

Chemicals management

Social responsibility

Employee wellbeing & development

Human rights in the supply chain

Community development

Promote sports and alpine lifestyle